Other All Purpose Gluten-Free Flours--what they are NOT.
Read the ingredient list of most of the gluten-free flours in the stores and you'll see 'brown rice flour' leading the way. That's because it's one of the cheapest gluten-free flours most big brands could find when they decided to grab their piece of the 'gluten-free market.' Only problem is, that brown rice flour is NEVER going to be all-purpose. It's dry, gritty, and won't hold together. Maybe you've experienced some of these results first hand?
gfJules® Flour doesn't skimp on ingredients like the big store brands. Jules uses two different kinds of premium non-GMO modified starches in her products and sources her very fine, non-gritty white rice flour from low-arsenic sources -- it's not all the same! Her pickiness makes her products (and your recipe results) the best! It's just the kind of person Jules is. She wouldn't compromise on ingredients for her family or for yours.
Does Jules' gluten-free flour bake the same as all purpose flour?
With most rice-based store brands, no. But with gfJules Gluten Free Flour, yes! That's because gfJules Flour is the best gluten-free flour for all kinds of baking!
Here's why: Playground sand is gluten-free—but you wouldn't want to bake with it! Most big store brands use inexpensive brown rice flour and other cheap ingredients that happen to be gluten-free. But that doesn't mean you'd want to bake with them, either!
Jules is gluten-free like you, and she's not willing to bake with lesser ingredients which give lesser results. She didn't set out to grab a piece of the gluten-free market. She quietly set out to create a blend of gluten-free flours that would yield the decadent, moist, never-gritty baked goods she wanted to be able to bake again after her celiac diagnosis.
Jules wasn't looking for the cheapest ingredients--she searched and found the BEST ingredients (and brown rice flour didn't make the cut). Two years later, her gluten-free friends were begging her to make her unique flour blend for them. Fast forward several years and Jules' gfJules Flour beat out EVERY other gluten-free flour to win the #1 spot according to gluten-free consumers -- for 9 years running!

Voted BEST certified gluten free flour AGAIN for 2026!
Set a high bar. Try gfJules All Purpose Gluten Free Flour. End your search.
When Jules launched gfJules®, one of the things she wanted to do was offer choices. So you can now try her award-winning gluten free flour in a 1.5-pound size—a more affordable way to see if all the glowing reviews are true (and that this isn't just a big-old conspiracy!). So now you can spend less on your tire-kicking first purchase of Jules’ flour.
After you realize this is the last gluten-free flour you’ll ever need, you’ll likely do as her ‘regulars’ do and start buying in bulk. Funny thing about gfJules Flour: the larger sizes are actually the most popular. What does that tell you?
But first things first: try it, put it through your paces, then come back for more. Wanna go really slowly? Try the gfJules Gluten Free Flour Sample for just $7.50 (to cover shipping & handling). It comes with a recipe and is followed up by a $10 Store Credit you can use on what Jules just knows will be a happy, repeat order for a bigger size. Her money, where your (very happy) mouth is…